Remember to reference at least two external scholarly sources (in addition to the text or course materials) in your initial post. Please use complete sentences and proper grammar in all postings. External scholarly sources required: 3 -Word count requirement for initial discussion board post: 250
In this unit, you are learning about branding strategies organizations use to differentiate products and services from those offered by the competition.
Using the brand concepts from the unit and information on strategies used for brand positioning, share your companyâ€™s brand (current employer or ideal employer) and position.
What recommendations would you make based on the topics and concepts in this unit?