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Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

 

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

 

  • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
  • Make a recommendation for an integrated marketing communications program. Include at least three of the five communication channels (Advertising, Sales Promotion, Personal Selling, Direct Marketing, Public Relations).
  • First state who the target market is that you are communicating with
  • Next discuss each channel of communication individually that you have selected and explain your rationale. State what the purpose of the channel is, give your objectives, and explain the strategy or how you will use this to accomplish the objectives.
 
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