mkt 208 week 1 case study

Read Company Case 2: Samsung A Strategic Plan for Success starting on page 521 in your text

Answer the following questions: APA format, 500 word minimum

  1. How was Samsung able to go from a copycat brand to an innovation leader? 20 points
  2. In recent years, how has Samsung achieved its goals in markets where it had little presence, such as smartphones? 25 points
  3. What challenges does Samsung face with such a diverse product portfolio? What benefits? 20 points
  4. Is Samsung’s current and future strategy customer focused? Why or why not? 25 points
  5. Will Samsung be successful in achieving its goal of becoming a leader in the Internet of Things market? 10 points
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